Media
relations

To find out more about our watches, our business model or our brand’s mission please contact us at hello@decideandact.com. We look forward to hearing from you!

Read our press release

Featured in

Check out the media houses that have covered the amazing work we have done and hope to continue doing.

They speak
about us

Anyone can drive change and a small action can make a big difference. We consider that traditional craftmanship and great fashion should never mean damaging the earth and its inhabitants.

This is why we only partner with individuals committed to driving change, whether it is about breaking stereotypes, normalizing differences or helping everyone make more sustainable choices.

Alanna Doherty

Blogger

 If you’re looking for an incredible watch brand that’s interested in making our world a better place, then you’re in luck! By now we’ve all started making changes, regardless of the size, to make a positive impact on the world. 

Alanna Doherty

Aaliya Davids

Content Creator

We know why fast fashion brands aren’t working – for us, for those working under them and for our planet. That’s why we need to start buying from brands that value peace, diversity and ecology

Aaliya Davids

Oliver Bromfield

Influencer

Driving change for me is to encourage people to be who they are and express themselves through fashion, I love how this creates unity & peace across the community

Oliver Bromfield

Mitra Yosri

Digital creator

There isn’t anything that makes me happier than vegan conscious, sustainable, eco friendly products. and this watch is all of those things!

Mitra Yosri

Recent
news coverage

Our founder and CEO, Alexander Bennouna has poured his passion and values into this brand. To learn more about the magic behind d&a check out some of his most recent interviews here.

d&a founders

Founders

Our co-founders, Alexander Mehdi Bennouna & Martin Riemer, are a diverse duo who have combined their industry expertise to create a brand and watch that will stand the test of time. The mission and values of d&a stem from the founders’ shared philosophies and have informed the innovative business model and brands navigation in the market.

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d&a values

Company
Values

We have 3 main agendas; Peace, Diversity, and Ecology. Acting in accordance with our high standards of conduct is a top priority, and supporting the NGOs and changemakers who are really making our world a better place.

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d&a office

Office
Locations

Although the d&a team is spread across the globe, our main headquarters are located in Geneva and in Neuchâtel, the capital of the watchmaking valley

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